Learning Logs Meeting 14 Semester 6

 

Name – NIM	Starlight  /  2088203057
Topic	Advertising: Creating an Advertisement News
Date	July 3, 2023
Source/Link	Berl, R. L. (2022). Introduction to Advertising. Cases and Select Readings in Health Care Marketing, 499–511. https://doi.org/10.4324/9781315860084-40 Folsom, L. (n.d.). 10 Steps to Selling an Ad Who Are Our Advertisers?, (1). Smiths, A. (2014). Advertisement - an Introduction, 1–297.
Learned vocabularies, pronunciation & part of speech, definition, and in context (e.g., in a sentence)	1. prevalent= / ˈprev(ə)lənt/ Part of speech: Adjective  Indonesian:  Lazim Definition: widespread in a particular area or at a particular time. e.g., “the social ills prevalent in society today” Synonyms: widespread, prevailing, frequent, usual, common, general, universal, pervasive, extensive, ubiquitous, ordinary, endemic, rampant, rife recognized, established, accepted, current, popular, fashionable, in fashion, in style, in vogue   2. Liquor = /ˈlikər/ Part of speech: Noun Indonesian: Minuman Keras Definition: alcoholic drink, especially distilled spirits.  e.g., “-” Synonyms: alcohol, alcoholic drink, strong drink, drink intoxicating liquor, intoxicant, spirits   3. Rupees / Rupee  = / ro͞oˈpē / Part of speech: Noun Indonesian: Rupiah Definition: the basic monetary unit of India, Pakistan, Sri Lanka, Nepal, Mauritius, and the Seychelles, equal to 100 paise in India, Pakistan, and Nepal, and 100 cents in Sri Lanka, Mauritius, and the Seychelles. e.g., “-.” Synonyms: -   4. Fierce  = / firs / Part of speech: Adjective Indonesian: Garang Definition: having or displaying an intense or ferocious aggressiveness. e.g., “the tiger is the largest member of the cat family and a fierce predator.” Synonyms: ferocious, savage, vicious, wild, feral, untamed, undomesticated, aggressive, bloodthirsty, dangerous, cruel, brutal, murderous, menacing, threatening, terrible, grim, aggressive, cutthroat, competitive, keen, intense, strong, relentless   5. Fostering / foster  = / ˈfôstər / Part of speech: Verb Indonesian: Membina / membimbing Definition: encourage or promote the development of (something, typically something regarded as good). e.g., “the teacher's task is to foster learning.” Synonyms: encourage, promote, further, stimulate, advance, forward, cultivate, nurture, strengthen, enrich, help, aid, abet, assist, contribute to, support, endorse, champion, speak for, proselytize, sponsor, espouse, uphold, back, boost, give backing to, facilitate
Summary	Advertising is a powerful communication force, highly visible, and one of the most important tools of marketing communications that helps to sell products, services, ideas, and images, etc. Many believe that advertising reflects the needs of the times. One may like it or not, but advertisements are everywhere. Advertisements are seen in newspapers, magazines, on television and internet and are heard on radio. The average consumer is exposed to a very large number of advertisements every day, particularly the urban and semi urban population. Features Of Advertising : Communication, Information, Persuasion, Profit Maximisation, Non Personal Presentation, Identified Sponsor, Consumer Choice, Art, Science and Profession, Element of marking mix, Element of Creativity Importance Of Advertising : Promotion of Sales, Introduction of New Product, Creation of Good Public Image, Mass Production, Research, Education of People, Support to Press. Steps To Selling An Ad : Maintain a Business-Like Appearance, See the Right Person, the Decision-Maker, Make a good first impression, Talk Benefits, Sell the Ad Sizes and Prices, Show an Ad Idea, Handel objections, Ask the Business to Purchase, Get complete information, Say Thank You Regardless of the outcome
Reflection	For me, the most important activity for this week especially for the material of Advertising: Creating an Advertisement News I understands the meaning of Advertising and now I know the types of the Features of Advertising, the Steps to Selling an Ad, and the Importance of Advertising and then My knowledge about Creating an Advertisement News has increased. But I realize that I still have to learn and also practice the methods contained in this material because I have not mastered this material completely. If I have a product and I want to advertise, I will pay attention the steps to selling an ad based on what we have learn. By the way If I also become a Teacher or Lecturer I will understand the mood of my students, and also I will learn to always be patient, I will also try to understand the state of the classroom because to make sure if I have students with different learning ways it is better to combine several syllabus and how I teach my students well. But actually, I wanted to be a News Anchor. But later if I not become a news anchor I should be a teacher or lecturer. I don’t just hope to be a news anchor, teacher or a lecturer. not just hope/expect but I will achieve what I hope or what I dream of. so bismillah I will and I don’t just hope but I have to make it happen and achieve it Aamiin.